Some hours of my evening were spent poking around the net, trying to gauge the current state of Online Video. In brief, heres where I landed:
- Online Video technology continues to improve, namely distribution options and control.
- Online Video image quality also improves as broadband access becomes the norm, rather than the exception.
- Search engines are giving video content a lot of love.
- As more people and businesses upload their Online Video Content, strategic video tagging will become increasingly important to getting noticed. (until text tagging is replaced by something better)
- Mobile media is finally coming into it’s own, although it’s still hyped beyond what is accurate.
- I’m optimistic about current and future measurement tools for Online Video in various distribution channels. (youtube, googlevideo, ad networks, etc.)
However, 1 cornerstone of Online Video Production continues to stagnate… Marketing Content. Here’s the problem.
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