TheStreet.com Cites SunPop: Why Your Business Needs Web Videos

Steve Cooper discusses the rising need for quality website videos, citing myself and two other experts in his four page article. It’s absolutely worth the read if you’re interested. I was particularly tickled by the first statistic, indicating that the website video industry is expected to nearly quadruple its earnings in the next four years.

This enormous growth is itself compelling news for business owners, as Edward Royce says, it’s time to get serious about web video “because competitors are going to do it.”

The article also reiterates the same point I’ve been making for years: a lot of people claim to be a production studio, pointing to their cameras and computers as evidence, but none of that matters to you and your potential customers if they use mediocre techniques to make impotent videos.

So check the article out if you want to get a better sense of where Web Videos are right now and where they’re going, as well as gaining some insights into the process.