SunPop Studios is a production studio specialized in producing Online Video Content. More specifically, unscripted Online Videos that reveal the real people within a business. Their expertise, their commitment, their dreams. All in a relevant and compelling way for viewers.
The canned scripts and plastic smiles of yester-year are being met with cynicism. And why shouldn’t they? People don’t want paid actors with perfect hair and flashy graphics. They want truth.
As the internet becomes the medium of choice, truth and authenticity becomes the new social currency. If you need trust and loyalty from your customers, they have to believe that you’re the real deal. It can’t be scripted, it can’t be posed, it can’t be cooked up in a pow-wow with the marketing team. Authenticity either comes from your sincere desire to be good at what you do, or it doesn’t come at all.
With that said, consistently translating abstract concepts like “truth” and “authenticity” can be problematic. Especially when working with regular people who’ve never been in front of a camera before, right?
Hence our 7 years of specialized research and practice. SunPop’s patented I.C.U.B.U. technology lets any sincere person have an insightful and compelling online video. And frankly, the results are far better than that of a canned spokes-person. =)
