A SunPop Video in the Wild

We couldn’t even make this stuff up. We made a new video (and a new friendship) with a recent client named Jean Carpenter Backus, and ever since she’s sent us multiple emails each week as more and more people are “meeting” her through the video and reaching out to her [...]

New Direction for SunPopBlog

Now that our studio is beginning to partner with producers around the country, the face of SunPop is evolving. As a result, this blog will focus more tightly on online video, social marketing, and related internet / business info.
This narrower scope of blog topics will allow SunPop partners, evangelists, and prospective clients to more easily [...]

Meet, Jake… He is Great.

The illustraneous, fantastical, and splendiferous, Jake works at SunPop. In fact, he is a partner here. Jake is so regularly awesome that we’ve decided to produce episodes that give small glimpses into his greatness.
Bask in the glory…

The Exciting News About the SunPop Toronto Expansion Studio.

We’re truly thrilled to finally announce the successful launch of our expansion recording studio in Toronto, Ontario. After working with Rick Henry and Debbie Armstrong for many months already, I can say with confidence that they are recording clients who display the same level of unposed authenticity and comfortable credibility that typifies a SunPop production. [...]

Online Video at a Glance

Some hours of my evening were spent poking around the net, trying to gauge the current state of Online Video. In brief, heres where I landed:

Online Video technology continues to improve, namely distribution options and control.
Online Video image quality also improves as broadband access becomes the norm, rather than the exception.
Search engines are giving video [...]

Simplifying Your Online Life

The zen archery metaphor in that lomography post reminded me of an email I received from a partner recently. Tim Miles, good guy. Kind of twitchy sometimes, but in a smart way.
He linked me to ZenHabits, a website that I’ve since found helpful. Specifically he sent me to a post about ways to simplify your [...]

Down with Posing! Up with Lomogra-huh?

Hey. Obviously I’ve been neglecting the blog lately. The sad thing is I looked for a way to hide the posting dates. No luck… How’s that for authenticity? heheheh.
Just wanted to give you a quick glimpse into one our creative inspirations. It’s a way of taking pictures that results in breathtaking images, compositions, and what [...]

MySpace Ads Not Delivering

Want to know why?
No Relevance.

Is it any surprise that chronic socializers are choosing relationships over buying things. Big companies are spending millions of dollars to tap into the social networking scene, but MySpacers aren’t biting.
“Direct marketers say only a fraction of 1% of the people who see the ads click on them.”
If you’ve [...]